EagleView is a GIS software provider that captures geospatial images and translates them into data used by; roofing contractors to generate estimates based on roof measurements; solar power installers to determine optimal panel placement based on roof pitch, direction, and sun exposure; insurance adjusters to compare before-and-after images of storm damage; and local governments for infrastructure planning and tax assessment.
I served as the creative director on a 6 person agency-side team; 6 in the entire agency, that is. We redeveloped their brand with a tech and data focus to attract cutting-edge solar power clients as well as insurance companies. Following their brand redevelopment we overhauled their website with the new positioning, informed by an exhaustive user research project and consequent wireframe, site-mapping, prototype, and design process.
I led client presentations throughout to provide updates and garner feedback. In addition to these accomplishments we also serviced the organization's marketing support to increase web traffic; paid and organic social media, sales funnels, landing pages, and nurture campaigns.
