The one and only Cap'n Crunch.
I served as the agency-side art director for Cap'n Crunch media and content support. I built out a make-shift content studio in a small meeting room/closet with foam boards, vinyls, and lots and lots of glue.
Tasked with steering the brand towards college-aged men with an interest in video games and stoner culture, and complimented with my own photography equipment, this bubblegum-and-paperclips operation became the nexus for original Cap'n Crunch social content.
We pitched incorporating the Workaholics cast into social video content in collaboration with Funny or Die, supported by a stoner-inspired recipe collection including Crunch Hot Dogs, French Toast, Milkshakes, and more, aimed to promote shareable content.
