Creative direction and design management
You might be an experienced marketing professional looking for some extra juice on the account. You might be an established brand looking to invest in better creative. Or, you could be an entrepreneur in need of a new creative process.
I come on a mission. I push people to build a sensible creative process. I push for elevated, restrained, and bold brand-design decisions. Most important though I push for happiness in the form of an honest, direct, and realistic perspective on both the work we do and the relationships we foster.
Who are you, and where are you on your journey?
I've been fortunate enough to build my creative-operations practice from diverse experiences; mom-and-pop shops, start-ups, and global agencies. We can build out a rapid-growth organization to scale or fine-tune a heritage system. Or sometimes, you just need some killer design from a capable leader.
I subscribe to the idea of universal design principles, wherein if you can execute well on the fundamentals then you can execute well for any medium. I lead with this perspective in order to provide individals with a path towards growth and guidance on how to translate their ideas. I lean on this to consul marketing colleagues when looking for a resource, as well. With this foundation I've been able to provide expertise covering a broad range of requests and demonstate how to execute for others.
Read more about how we optimized design operations for a global B2B tech organization, modernized their 130 year-old brand, and streamlined production for continued success.
View nowA strategic game of bitter chaos and desperate collaboration. Fight against the monsters that lurk in the dark, not knowing if they're real or just all in your head.
View nowSee how we re-developed a national B2B tech brand to focus on marketing the product application to a younger generation, and how we performed an extensive user research and re-design project for their website.
View nowDive into the marketing creative direction, content creation, and photo art direction, for a national retailer and artisanal paper manufacturer.
View nowTake a peek into the content creation and web redevelopment of a beloved household name, shifting from breakfast-with-mom to snacks-with-the-dudes.
View nowClick in to view a project's artboards.
Recommendations from people that I would recommend myself.
Anthony is a talented creative and a strong leader. While working with him on projects he always shows urgency and professionalism. He brings a unique perspective that allows his designers to think outside the box and enhance their designs, without compromising their individual creativity
He is easy to communicate with and always open to suggestions and is flexible. He brings positive energy with him wherever he goes and has been a key player on the team! I truly enjoy working with him on each project we are on.
Throughout a time of constant change, Anthony brought a sense of security, empathy, and pride to our team; I reported to him on a team of several designers, where he pushed us to be better every day, learn as much as we could and be proud of the work we were producing.
He's an incredible leader, designer and creative director as he communicates clearly and often, supports his team fully and designs beautiful creative – a true star that's shown me what good management looks like.
I had the opportunity to work with Anthony at Team 201, where he served as the creative director for the client account I manage. He excels at developing and delivering new creative concepts, introducing dynamic visual elements for both campaign and brand strategies.
I also had several opportunities to watch him facilitate creative brainstorming sessions within our team. He is particularly talented at keeping the team on track and helping refine the strongest creative elements as part of the campaign process. He was a great asset to our team.
Anthony is talented, focused and professional. He worked extensively with one of our more challenging clients, and routinely met and exceeded their expectations. What is equally impressive is his desire to learn and practice skills of client management, in both their expectations and the relationship.
Anthony did not hesitate seeking counsel for more experienced people when encountering new and difficult situations. If you desire a highly personable, competent skilled professional on your team, you owe it to yourself to consider Anthony.
Anthony is incredibly competent, thoughtful, and talented as both a supervisor and art director. If you ever have the chance to work alongside him, I would consider yourself a lucky person! I greatly appreciated the time working alongside him.
Anthony is a super talented designer, and it was great working with him. We needed his help in a pinch, and not only did he step up with short notice, but he was able to produce work exceptionally quick within our timeline. Would call him up again in a second. Thanks man!
You want cutting-edge content? A creative mind? A cool, confident leader? Anthony is your guy. This dude delivers. He can suss out a client’s needs — quickly. And he can whip up just the right strategy with just the right visuals — on brand and on time. Oh, and when a customer turns up the heat, Anthony turns up the Zen. He keeps his team calm, centered and focused on killer content.
I highly recommend Anthony as a creative director. His ability to engage with and foster a positive team culture is exceptional. He leads with empathy and has a unique talent for building up his team with a strong consideration for their well-being. He recognizes individual strengths, and encourages creativity to flourish. His feedback is insightful and constructive, striking the perfect balance between guidance and allowing creative freedom.
In my experience working under Anthony, I've not only grown as a designer but also felt motivated and supported in my projects. He is a true asset to any creative team, and I wholeheartedly endorse him as a manager who brings out the best in everyone he works with.
Talent, kindness, and fun all wrapped up into one! I had the pleasure of working with Anthony during his time as a Creative Director at Team 201, where he helped establish a proper creative process while encouraging the team to always think out of the box.
As a junior designer, it was incredibly helpful to learn from his expertise and to have his support as a creative, especially when feedback was kept fun but honest and constructive. Having him on the team enabled us to take creativity to the next level!
Anthony brings both talent and a great attitude to everything he does. He is someone who cares about the work while being fun to work with.
You can't ask for a better combination of attributes in a manager and art director. Anthony is passionate about succeeding as a team and as individuals, knows how to encourage a designer to produce their best work, and always considers the continued development and evolution of experiences. And all while bringing a friendly, thoughtful, and relatable personality to the team. Great creative leaders come in the form of Anthony Rom.
Anthony did some freelance work for my Edelman team on a couple of different major client pitches, and he was rock solid. Great conceptual thinking and execution, a really good eye for visuals and details. Would definitely hire him again. Have tried!
Anthony is very good at his job, and he's also extremely likable. He's very flexible, maintaining a positive attitude even during frustrating projects. He's conscientious of deadlines, doing whatever it takes to get the job done well and on time. Anthony is the kind of person you want on your team. I hope to work with him again.
These ideas (and many more) guide how I work on projects and with others.
